Sunday, November 20, 2016

Creating a video to promote what you want.....

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How Many Words In a 1 or 2 Minute Demo Video Script?

You have to make a great script. No video can work without it.
But how long should it be?   Most people start with the question: how many words can I get in a 90 second video script?
That’s the wrong question to ask.  Instead: what is the final goal of this project? What is the tone? What do I want for my readers?
Before we start, we have to realize a few things:
  • The goal of any script is comprehension…
  • We do everything from the client’s point of view.
  • Time is a tool to “paint” with.
  • Most of the time people try and cram too much in – and that means nobody remembers anything.
So, here are 3 rules that will make everything easy as we work toward using the voice over to create great videos.
Please note that all of this is keyed towards the North American market.

Guideline #1: Optimize Information Density.

Have you ever been interested in a video, clicked it on and thought “ugh,” how hard? That’s probably because you got confused.
There was too much complexity, which our brains are wired to avoid.
You probably encountered too much information density.
New ideas, slamming into you faster than you can process them.  On the other hand, you’ve watched videos where you get the gist of the thing instantly.
The basic idea: slow down for the new ideas, go fast for the familiar parts.  It’s generally better to be a little on the slow side than too fast.  Comprehension is everything and we don’t want to lose our audience.  By simply looking at each section of the video and saying “is this hard or easy,” you can go a long way towards a better video.

Guideline #2: Pay Attention To Natural Speech Rates

Then, slow it down.
According to the national center for voice and speech, the normal rate of speech in North America is about 150 words per minute.
This is “conversational” speech, where people have some shared context, some shared history and familiarity.
When your introducing new material, it takes a minute for your brain to catch up.  The general rule: the more dynamic the idea, the slower it has to go.
Your visuals should carry some weight, so we want to be 135 words per minute as a starting point.  We can absolutely go up – or down – from there.
For a video:
Slow:  110 words per minute
Normal: 135 words per minute
Fast  160 words per minute.
To estimate the word count, simply take the approximate script length in minutes and multiply.
Special note: :30 second videos will need fewer words than longer ones because there is some absolute “warm up period,” to gain comprehension.

Guideline #3: Pay Attention To Style

“The right word may be effective, but no word was ever as effective as a rightly timed pause.”
— Mark Twain
There are times where a dramatic pause will gain more comprehension than more talking.  By creating tension you can drive a point home.
By just going straight “by the numbers” or “with what the word count allows,” we miss opportunities to to make an impact by using time as a tool.
We felt so strongly about this that we changed our pricing structure from the traditional “per second” delivery to “design + time” model in order to lessen the impact of “going over.”
A second or two is all it takes to let something “sink in,” and that can make a difference between a great video and an also-ran.

Put It All Together: Section By Section

Part of the editing process includes VO instructions.
When we work with our voice talent we go by the rule that you can’t be too descriptive.
You generally take a script, identify key parts, and write delivery instructions in a way that makes sense. We give notes on each section regarding rate of speech and other factors so that the talent can understand what they are doing.
Use time as a tool to paint with, make sure the pace and tone work.  Keep the density at the right level.
Win.

Sunday, November 6, 2016

Learning IT

Learning IT


Even though we are in the 21st Century and the Internet has already penetrated everyone's life in the modern era.  There are many in Singapore who still  have a fear of touching a computer, or a smartphone.

As such, there is an opportunity to create a service for people who are left behind with fear. Courses can be created to teach these folks (usually older folks). And a Support structure/service can also be created to  help people with day to day IT stuff.

So what would this IT course and service entail?  I would like to open this up to the public, to get a sample of what kind of courses people are interested in.  I guess if you are reading this, you are already somewhat literate with the computer and therefore demand higher level of education.  Any information you may be able to provide will be useful.

As for how to sell the courses or services - I will have a mechanism once the course-ware is established.

Tuesday, November 1, 2016

Finally a first post

It has been half a year since I started this blog.  I did not do any post during that time for various personal reasons and also the lack of information.

I want to say during the past months I've attempted the following :

1. Internet selling on a known portal (such as eBay or Qoo10)
2. Network Marketing on high growth instrument.
3. eBook publishing via KDP on Amazon
4. Adsense monetization (ie. as you can see ads on this blog or on various blogs I have). Also attempted using it on Youtube.
5.  Admob monetization for Phone Apps using Mobincube.  Not successful yet, as App development requires quite a fair bit of effort, and publishing to the App Stores are not exactly easy nor free.

Surprisingly, (4) has been leading the pack although I have no idea how to scale the results.
(2) is starting to move, and I've made around US$200 over the past 3 months - not alot, but I see it can scale rapidly if done right. (This opportunity is not available to US folks though)

I would like find more people to form groups that can test and document various methods, so if there are any interested parties, please drop me a message or comment.


Tuesday, May 10, 2016

Welcome to Money Mastery

Money Mastery

Hello everyone, I'm Steven Teo from Singapore. And I just created this Blog for the sake of learning online marketing. In other words, everything there some new learning, I'll document it here for all to see.  So can share successes and failures - so that others can duplicate the successes and avoid the pitfalls.

I would also like to invite like-minded people to join me in this process, become authors, and write about their experience here in this blog as well. Form a community of learners and contributors.

One of the starting point of this blog is to set up this blogger acct. I've just created this blog, and tag a Google Webmaster Tools code into the <Head> tag by modifying the template. This allows the Webmaster Tool to track for errors. Later I'll add in Adsense and Analytics as well.